The Legendary Journey: From a Spark of Inspiration to an Iconic Masterpiece in Every Scent
Our Every fragrance tells a story—an invisible tapestry woven with notes of nature, memory, and art. At Officials, we believe that a scent is more than just a product; it’s an experience, a journey that begins long before the bottle reaches your hands. Here, we take you behind the scenes of our fragrance-making process.
Where Inspiration Ignites: The First Step in Crafting Your Signature Scent
Each of our perfumes is born from a spark of inspiration. Our perfumers travel the world, drawing from personal experiences, cultural encounters, and the beauty of nature. Whether it’s the vibrant markets of Marrakech, a serene walk through a rose garden in France, or the refreshing sea breeze on an island coast, these moments are captured in every bottle.
Craftsmanship in Action: The Artful Journey of Designing and Creating Distinctive Fragrances
Crafting a fragrance is an intricate art. Our master perfumers—known as "noses"—combine years of expertise with a touch of creative intuition. They work tirelessly to balance the top, heart, and base notes, ensuring that each scent unfolds beautifully on your skin. The process often takes months, as we meticulously blend rare and precious ingredients from around the world.
Ingredients: Where Nature’s Richest Gifts Meet Artful Perfumery Craft
We believe in sourcing the highest quality ingredients, whether it’s the hand-picked jasmine from Grasse, the rich sandalwood from India, or the zesty bergamot from Italy. Each ingredient is carefully selected for its purity, sustainability, and the unique story it brings to the fragrance. Our commitment to quality ensures that every drop of fragrance is an ode to nature’s finest creations.
Preserving the Legacy
In a bid to revive the traditional technology of perfume-making and bolster the attar industry, the Government of India has taken several initiatives. The establishment of the Fragrance & Flavour Development Centre (FFDC) in Kannauj in 1991, with the assistance of the UNDP, UNIDO, and the Government of Uttar Pradesh, has served as a crucial interface between the essential oil, fragrance, and flavor industries, and the research and development institutions.
The FFDC's primary objective is to support, sustain, and upgrade the status of farmers and industries engaged in aromatic cultivation and processing, ensuring their competitiveness in both local and global markets. Additionally, the Central Institute of Medicinal and Aromatic Plants (CIMAP) in Lucknow has been generating R&D support for the cultivation of aromatic plants, further strengthening the foundation of the Kannauj perfume industry.
A Glimmer of Hope
In 2014, the Intellectual Property Rights Day, Kannauj perfume, one of the 14 items unique to various locations in the country, was awarded the Geographical Indications (GI) tag, a significant recognition of its cultural and historical significance. Moreover, the former Uttar Pradesh Government's visionary plan in 2015 to establish a "Kannauj-Grasse pact" between the two towns renowned for their perfumes and attars, respectively, holds the promise of reviving and modernizing the struggling indigenous perfume industry, facilitating technology exchange, ingredient sourcing, and partnerships among perfume manufacturers.
As the world increasingly embraces the allure of natural, sustainable, and ethically-sourced products, the time is ripe for the Kannauj perfume industry to reclaim its rightful place on the global stage. With the support of government initiatives, technological advancements, and a renewed appreciation for the art of traditional perfume-making, the fragrance of Kannauj can once again captivate the senses and inspire a new generation of perfume enthusiasts, both in India and beyond.